What I Do

Analytics & Experimentation

Metric trees, guardrails, dashboards, and clean A/B test design & analysis.

  • North Star metrics & guardrails
  • Experiment review & uplift sizing
  • Attribution & cohort sanity checks

Web Design & Development

High-performance websites with semantic HTML, accessible components, and delightful micro-interactions.

  • Landing pages that convert
  • CMS-free static blogs
  • Performance audits

Product Strategy

Problem discovery, roadmap facilitation, and outcome-based planning.

  • Opportunity solution trees
  • MVP framing
  • Story mapping

FAQ

How do engagements start?

Discovery call + lightweight brief; then scope, timelines, and success metrics.

Do you do retainers?

Yes, typically for experimentation and analytics foundations.

Tech stack?

Vanilla HTML/CSS/JS for small sites; Next.js or Astro for bigger builds. Power BI/GA/Adobe for analytics.